Business spirit works for California Business, publisher says
When Hershel D. Sinay took over as publisher and president of California Business in June 1979, he thought the magazine was so bad he didn’t want to put his name on the masthead.
The title had been converted from a tabloid a year earlier, and Sinay felt that its managers, many of whom had newspaper backgrounds, lacked the sensitivity to produce a magazine that looked good and read well.
Sinay had walked in with a plan to overhaul the magazine totally by January 1980, but he decided he couldn’t wait that long. Retaining those people from the old staff that he wanted to keep, he brought in some magazine experts whom he had worked with in the past and started to put his ..
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