New laws are on the way to 2002
In what unfortunately has become a tragic at the end of the year, direct marketing must be important to keep in mind the recent developments, which focus on their business practices. Some of these developments, following the recent terrorist attacks.
Highlights some interesting developments following:
No, call us. One of the dominant trends, the definition of State Do-not-call lists. These laws, which require telemarketers to use them against lists of public law at the DNC-or lists of the Direct Marketing Association’s Telephone Preference Service, a handful of countries, a majority in the vicinity of last year with more on the Party. New countries are California, Colorado, Indiana, Louisiana and Texas. Regulatory authorities have actively the implementation of these laws.
“Risk-free” is risky. In the wake of the Federal Trade Commission recently $ 9 million urban triad, the Agency announced it will focus on so-called “risk-free” provides an element of risk for consumers, including sending and addressing costs and “Free Trial”, offers leading that charge consumers after the trial period has expired. The new chairman of the FTC announced that he would ask the Commission, an amendment its telemarketing rules to limit “free trial” offers perhaps even lock the use telemarketers consumer credit card information for the promotion of an offer to another company without the consent of the consumer.
In addition, the FTC has always been an aggressive attitude on the word “free”. Responsible for marketing must consider that the supply of a product or service as free, there can be no markup intended to cover the costs of the article. In addition, all restrictions “freeness” the point must be clearly exposed.
Charities call questions. As we have already discussed in this section, charitable response in the wake of the September 11 terrorist attacks is likely to collect market regulators’ attention. Noted a little determination of the recent USA Patriot Act of 2001 amends and telemarketing fraud and consumer policy legislation to prevent abuse, the law provides that the FTC the authority to create Telemarketing Sales Rule . It covers the act of demand for telecommunications to other marketing activities, including advertising for charitable contributions. The FTC pointed out that, given the proposed amendments to the Telemarketing Sales Rule, the implementation This new authority. The regulatory authorities of State will no doubt focus on charities face the incredible response end of the assumption by the American public.
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